Minnesota Women's Press, Inc. Oral History Project: Interview with Michele D. Holzwarth

Titles: Minnesota Women's Press, Inc. Oral History Project: Interview with Michele D. Holzwarth (Supplied title)

Description: BIOGRAPHICAL INFORMATION: Michele was the advertising director of the Minnesota Women's Press from 1989 to 1991. SUBJECTS DISCUSSED: Status of the company and the sales function in the late 1980s; the need for discipline in the sales function; MWP compared to other entrepreneurial organizations; comparison of contract sales people to sales staff; difficulties in selling ads due to "newness" and feminist nature of MWP; feminist ideology and sales expertise of sales staff; changes in sales function; importance of readership information to sales; decision about appropriateness of ads; technology and the sales function; impact of financial difficulties of MWP; interplay between sales and editorial; status problems with making money at MWP; decision regarding hiring a male salesperson; change from flat salaries to commissions; MWP and hierarchy; importance of women's stories.

Dates

• 07/13/1999 (Creation)

Creation

• interviewee: Holzwarth, Michele D.
• interviewer: Brewer, Kathryn Balstad

Identifiers

• Library Call Number: OH 75
• Accession Number: AV2001.34.18

Holding Type: Oral History - Interview

Project

• Oral History - Project, MHS Collection, project: 'Minnesota Women's Press, Inc. Oral History Project' <OH 75>

Quantity: 1.5 hours sound cassette 15 pages transcript

Format

• Content Category: sound recordings
• Content Category: text

Measurements

• 60 minutes length

Subjects

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