Minnesota Women's Press, Inc. Oral History Project: Interview with Michele D. Holzwarth
Part 1


Part 2


Description BIOGRAPHICAL INFORMATION: Michele was the advertising director of the Minnesota Women's Press from 1989 to 1991. SUBJECTS DISCUSSED: Status of the company and the sales function in the late 1980s; the need for discipline in the sales function; MWP compared to other entrepreneurial organizations; comparison of contract sales people to sales staff; difficulties in selling ads due to "newness" and feminist nature of MWP; feminist ideology and sales expertise of sales staff; changes in sales function; importance of readership information to sales; decision about appropriateness of ads; technology and the sales function; impact of financial difficulties of MWP; interplay between sales and editorial; status problems with making money at MWP; decision regarding hiring a male salesperson; change from flat salaries to commissions; MWP and hierarchy; importance of women's stories.
Quantity 1.5 hours sound cassette
15 pages transcript
Format Content Category: sound recordings
Content Category: text
Measurements 60 minutes length
Creation Interviewee: Holzwarth, Michele D.
Interviewer: Brewer, Kathryn Balstad
Made in Saint Paul, Ramsey County, Minnesota, United States
Subjects Made in Saint Paul, Ramsey County, Minnesota, United States
Dates Creation: 07/13/1999
Holding Type Oral History - Interview
Identifiers OH 75
Accession Number AV2001.34.18
More Info MHS Library Catalog
Related Collections Oral History - Project, MHS Collection, project: 'Minnesota Women's Press, Inc. Oral History Project'

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