Lideres Latinos Oral History Project: Interview with Luis Fitch
Part 1


Part 2


Description BIOGRAPHICAL INFORMATION: Luis Fitch was born in Tijuana, Mexico. He grew up in California and Mexico, and moved to San Diego to attend New School of Architecture and San Diego City College where he found his calling in art. He would work as a freelancer and gained admission to the prestigious Art Center College of Design. Fitch continued his art career focusing on Latino arts and was truly inspired by his heritage. His talents allowed him to work in both the corporate and local communities. SUBJECTS DISCUSSED: Family; childhood; attending Catholic schools; interest in art; mother's influence in his life; financial struggles; questioning the United States Mexico border or the "tortilla wall"; bilingual (Spanish and English); Latino culture; commercial and local art; Minnesota art; CreArte; internet's impact on Mexico; working for Fitch, RPA, MTV, Fame, and John Ryan and Company; creating Mercado Central and UNO Branding; connecting with universities through art; Lake Street; importance of education; and his son.
Quantity 1 digital file
73 pages transcript
Format Content Category: sound recordings
Content Category: text
Measurements 02:13:41 running time
Creation Interviewer: Duarte, Lorena
Interviewee: Fitch, Luis - Uno Hispanic Branding
Made in Minneapolis, Hennepin County, Minnesota, United States
Subjects Hispanic Americans -- Minnesota.
Made in Minneapolis, Hennepin County, Minnesota, United States
Dates Creation: 10/11/2010
Holding Type Oral History - Interview
Identifiers OH135
Accession Number AV2011.2.12
Related Collections Oral History - Project, MHS Collection, project: 'Lideres Latinos Oral History Project'

Add Comment Here:

Name: (required)

E-mail: (required)


I agree to the Terms of Use (required)

If you are a person leave these fields blank.